Adultify

Privacy Policy

Adultify is operated by Empathy Labs, Inc. ("Adultify," "we," "us," or "our"), a Delaware corporation.

This Privacy Policy explains how we collect, use, disclose, and protect information when you use the Adultify mobile application, website, and related services (collectively, the "Services").

Adultify is designed for parents and guardians who want to better understand and support their child's preparation for adulthood. Adultify is not intended to be used directly by children.

1. Information We Collect

We collect information that you provide directly to us, information generated through your use of Adultify, and certain information collected automatically by our technology and service providers.

Account Information

When you create or use an Adultify account, we may collect:

  • Your name
  • Your email address
  • Authentication and account information
  • Account and subscription status

Passwords and authentication credentials may be processed by our authentication service providers rather than stored by Adultify in readable form.

Information About Your Child

Parents or guardians may provide information about a child in order to use Adultify's features. This information may include:

  • First name or nickname
  • Grade level
  • Your answers to questions about your child
  • Readiness scores and related assessments
  • Saved items and follow-up items
  • Notes or other information you choose to enter
  • Information relating to your child's education, career readiness, financial literacy, independence, executive functioning, relationships, physical health, mental health, or other areas of adulthood readiness

This information is provided by the parent or guardian. Children do not create Adultify accounts, log in to Adultify, or directly provide this information to Adultify.

Please avoid entering information that is not necessary for Adultify to provide its services.

Usage and Technical Information

We and our service providers may automatically collect information about how you access and use Adultify, including:

  • Device type
  • Operating system
  • App version
  • IP address
  • Device and app identifiers
  • Approximate location derived from information such as IP address
  • Screens viewed
  • Features used
  • Usage events
  • Session duration
  • App launches and interactions
  • Crash and diagnostic information

We use services such as Firebase Analytics, Firebase Crashlytics, and Google Analytics to help collect and analyze this information.

Advertising and Tracking Information

Adultify may collect or receive identifiers and activity information for advertising, attribution, measurement, and retargeting purposes.

This may include:

  • Device identifiers
  • Advertising identifiers, such as Apple's Identifier for Advertisers ("IDFA"), where permitted
  • App activity and interactions
  • Advertising attribution information
  • Information about whether an advertisement resulted in an installation, registration, subscription, or other action

We use advertising services and technologies, including Meta technologies, for advertising measurement, audience creation, personalized advertising, and retargeting.

Where required, including on Apple devices, Adultify requests permission before allowing tracking across apps or websites owned by other companies.

If you decline tracking permission, Adultify will not use Apple's IDFA for tracking in a manner requiring that permission.

Payment Information

Adultify is a subscription-based service and uses Stripe to process certain payments.

Adultify does not directly collect or store your full credit card number or other complete payment-card credentials. Payment information is processed by Stripe.

We may receive limited information relating to a transaction, such as:

  • Subscription status
  • Payment status
  • Transaction identifiers
  • Purchase amount
  • Subscription dates

2. How We Use Information

We may use information we collect to:

  • Create and maintain your Adultify account
  • Provide Adultify's features and services
  • Create and maintain child profiles
  • Calculate readiness scores
  • Personalize questions, recommendations, insights, and guidance
  • Generate follow-up content based on your responses
  • Save your preferences, responses, and progress
  • Provide artificial intelligence-powered features
  • Process subscriptions and payments
  • Provide customer support
  • Send transactional emails and service communications
  • Send marketing communications and push notifications where permitted
  • Analyze how Adultify is used
  • Diagnose technical problems and crashes
  • Improve Adultify's content, features, algorithms, and user experience
  • Conduct research and create aggregated statistics
  • Measure the effectiveness of advertising
  • Create advertising audiences and conduct retargeting
  • Prevent fraud, abuse, and security incidents
  • Comply with legal obligations
  • Enforce our terms and protect our users, company, and Services

3. Artificial Intelligence Features

Adultify may use third-party artificial intelligence service providers, including providers such as OpenAI and Anthropic, to generate personalized content, recommendations, explanations, or other features.

To provide these features, Adultify may send information to an AI service provider that is relevant to the request being processed. This may include:

  • A parent's answers to Adultify questions
  • Information from a child's profile
  • Grade level
  • Readiness information
  • Notes or other content submitted by a parent
  • Other context necessary to generate the requested output

We seek to limit the information provided to AI service providers to information reasonably necessary to provide the applicable feature.

These providers process information according to their contractual terms, privacy policies, security practices, and the configurations we use.

Adultify does not intentionally provide payment-card information to AI service providers.

4. How We Share Information

We do not sell personal information to third parties for money.

We may disclose information to the following categories of recipients for the purposes described in this Privacy Policy.

Service Providers

We use companies that help us operate Adultify, including providers of:

  • Cloud hosting and databases
  • Authentication
  • Analytics
  • Crash reporting
  • Payment processing
  • Artificial intelligence
  • Email and communications
  • Infrastructure and security

These providers may process information on our behalf or as otherwise described in their applicable terms and privacy policies.

Examples include Google/Firebase, Stripe, and third-party AI providers.

Analytics Providers

We use Google Analytics, Firebase Analytics, Firebase Crashlytics, and related technologies to understand how people use Adultify, troubleshoot issues, and improve the Services.

Advertising Partners

We may disclose device identifiers, advertising identifiers, app activity, attribution information, and related data to advertising partners such as Meta for purposes including:

  • Measuring advertising performance
  • Determining whether advertisements led to app activity
  • Creating audiences
  • Retargeting
  • Delivering more relevant advertising

Some privacy laws may consider certain targeted-advertising disclosures to constitute "sharing" or a "sale" of personal information even when no money is exchanged.

Legal and Safety Reasons

We may disclose information if reasonably necessary to:

  • Comply with applicable law, regulation, legal process, or governmental request
  • Detect, prevent, or investigate fraud, security incidents, or illegal activity
  • Enforce our agreements or policies
  • Protect the rights, property, or safety of Adultify, our users, or others

Business Transactions

If Empathy Labs, Inc. is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

5. Advertising and Your Choices

Adultify may use information about your device and use of the app for personalized advertising, advertising measurement, attribution, and retargeting.

On Apple devices, you can control whether Adultify is permitted to track your activity across other companies' apps and websites through Apple's App Tracking Transparency settings.

You can change this permission through your device's privacy settings.

You may also be able to control personalized advertising through settings provided by advertising platforms or your device.

Browser-based "Do Not Track" signals are not subject to a uniform industry standard. Our website may not respond to all Do Not Track signals. Where applicable law requires us to recognize a legally valid opt-out preference signal, we will handle that signal as required by law.

Third-party analytics and advertising providers may collect information about your activities over time and across different apps, websites, or services where permitted by law and your device settings.

6. Children's Privacy

Adultify is designed for parents and guardians, not for children.

Children do not create Adultify accounts, log in to Adultify, or directly interact with Adultify as account holders.

Information about a child is entered into Adultify by a parent or guardian.

We do not knowingly collect personal information online directly from children under 13. If we learn that a child under 13 has directly submitted personal information to Adultify without appropriate authorization, we will take reasonable steps to delete it.

Parents and guardians control the child profiles associated with their Adultify accounts and may delete a child profile or their entire Adultify account.

7. Data Retention and Account Deletion

You may initiate deletion of your Adultify account from within the app.

When you delete your Adultify account, we will delete personal information under our control that is associated with the account, including, as applicable:

  • Your parent profile
  • Child profiles
  • Answers to Adultify questions
  • Readiness information
  • Saved items
  • Follow-up items
  • Notes

Deletion from our systems may take a reasonable amount of time to complete.

Some information may remain temporarily in systems operated by our service providers while their deletion processes are completed. Third parties may also retain limited information when required for legal, accounting, tax, fraud-prevention, security, or regulatory purposes.

For example, payment processors may be required to retain transaction records independently of Adultify.

Information that has been permanently aggregated or de-identified so that it can no longer reasonably identify you or your child may not be capable of being associated with or deleted as part of an account-deletion request.

8. Your Privacy Choices

You may:

  • Update certain account information within Adultify
  • Update or delete information in your child's profile
  • Delete your Adultify account
  • Change notification permissions through your device
  • Change tracking permissions through your device
  • Unsubscribe from marketing emails using the unsubscribe link provided in those communications
  • Contact us regarding access, correction, or deletion of personal information

Depending on where you live and applicable law, you may have additional rights regarding personal information, including rights to request access, correction, deletion, or information about how personal information is disclosed.

You may contact us at info@theambitionapp.com to make a privacy-related request.

We may need to verify your identity before processing certain requests.

9. California Privacy Information

Adultify may be used by California residents.

California law provides certain consumers with privacy rights in specified circumstances. Depending on whether a particular California privacy law applies to Adultify and to the information involved, California residents may have rights including the right to:

  • Know about personal information collected about them
  • Request access to certain personal information
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Opt out of certain sales or sharing of personal information
  • Limit certain uses or disclosures of sensitive personal information
  • Exercise privacy rights without unlawful discrimination

Adultify does not sell personal information for money.

As described above, Adultify may disclose identifiers and activity information to advertising partners for targeted advertising, measurement, and retargeting. Certain laws may characterize these practices as "sharing" or "selling" personal information.

You may control tracking through Apple's App Tracking Transparency controls and may contact info@theambitionapp.com with privacy requests.

10. Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no method of transmitting or storing information can be guaranteed to be completely secure, and we cannot guarantee absolute security.

11. United States Services

Adultify is currently intended for users in the United States.

Our systems and service providers may process and store information in the United States and in other locations where our service providers operate.

If Adultify becomes available outside the United States, we may update this Privacy Policy to address additional legal requirements.

12. Third-Party Services

Adultify relies on third-party services that maintain their own privacy practices. These may include:

  • Google and Firebase
  • Meta
  • Stripe
  • OpenAI
  • Anthropic
  • Other infrastructure, analytics, communications, security, or artificial intelligence providers that we may use to operate Adultify

We encourage you to review the privacy policies of these providers for additional information about their practices.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as Adultify changes or as legal or regulatory requirements change.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. If changes are material, we may provide additional notice where appropriate.

Your continued use of Adultify after an updated Privacy Policy becomes effective is subject to the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or Adultify's privacy practices, contact us at:

Empathy Labs, Inc.
Email: info@theambitionapp.com
Website: adultify.web.app